I know most of us have heard and are familiar with the concept of PODCASTING. However, I felt like posting a small write-up on Podcasting here at my blog. This post might help the beginners to get acquainted with the concept and value-addition given by Podcasting. And for those who are familiar with it but have never tried hands on it, might get a spark in mind to start using it as an extensive marketing tool.
Let’s first know what a Podcast is. The word Podcast is a blend of two distinct words – pod (playable on demand) and broadcast. A Podcast can be called as an audio file which can be downloaded by you and listened to it whenever you want and wherever you are. Just how you subscribe to various online articles and news feeds, you can also subscribe podcasts and download them to your desktop (having internet connection) or mp3 player. To do so you just require client application software known as Podcatcher. Podcasts can be anything ranging from a music file to any recorded discussions, lecture notes to class room trainings; you can get any topic of your interest in the form of podcast.
Now that we know what a podcast is, let us explore few benefits which you can have by podcasting. In the world of marketing, podcasting has caught attention of many organisations and individual entrepreneurs and below mentioned are few benefits:
· Make your customers or target audience know you better – with podcasting, you can present yourself or your organisation in a much improved way. Those who listen to your podcasts are the ones who are really interested in you and thus more prospective customers for you and increase in traffic to your online interface.
· Communicate effectively – using podcasts you can communicate with target audience in a more effective way by giving out valuable information, which in turn makes your target audience trust you more and come back to you often.
· Your customers get required information when they are on move – as podcasts can be downloaded in mp3 players and also there are options available for the smartphone users. Hence even when your customers are on their move, they can listen to you and get updates.
· Gives you opportunity for more earnings – if your podcasts are famous and liked by many then you can even be approached by the advertisers. Thus you have more options for earning now.
· Respond to your customers’ feedbacks – your podcasts can clarify all your customers’ queries and respond to their feedbacks.
The above mentioned are just few benefits and once you start using podcasting as your marketing tool with time, you will experience more such benefits. Podcasting can tap your hidden customer base and gives you reach to millions. So let go your podcasts on air and enjoy the experience.
